Brand management, retail trends, digital signage, Point-of-sale... There is a world wide and urging need to put more emphasis and efficiency on the retail buying decision.

Over 70% of purchase decisions on consumer products are made by the consumer while they are on the store aisle examining the alternatives. So the location of battle for brand loyalty and brand choice has moved from homes (where it was controlled for decades by television) to a space that is usually no more than 1-2m² in store.

That condition is very conducive to Panphonics directional audio technology because it helps raise a single product to a higher level of awareness, thus increasing the sale of the product.

Panphonics works in close operation with many leading retail solution providers. In these matters please contact following companies directly or if you are looking co-operation in this field, please contact our sales.