Panphonics technology is ideally suitable for use in connection with different types of in-store media systems. The audio elements can be used in connection with printed advertisements and digital signage media systems or as a component in the general in-store audio systems.

Directional audio incorporated into the advertisements or screens significantly improves the stopping power of the visual advertisements and can therefore add to the effectiveness of the marketing media. Sound can be directed so that only people in the direct proximity of the sound source will be exposed to the media.